Interview with Louis Soris

Interview with Louis Soris, Founder at Soris Avocats.

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SORIS Law is a firm I founded over five years ago, specializing in Private Equity and M&A. It's a young, dynamic firm that embodies the evolution of what law firms offer in terms of client experience today. We integrate a lot of innovation to provide enhanced support for our clients, while also placing a strong emphasis on human connection. We've realized that beyond legal expertise, our clients greatly value personal, human support throughout their transactions.

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Our hallmark is providing truly tailored advice to our clients. This realization is also why I decided to establish this law firm. We aim to deliver a unique offering because each of our clients is distinct, and we believe in customizing our approach to meet their individual needs.

Digital platforms have significantly changed the way we operate. With several digital tools available, we can execute deals with greater transparency. These platforms allow our clients to access documentation that they might not have had access to initially, providing a more complete view of the ongoing transaction. This added transparency is key to the client relationships we build.

Moreover, our clients have high expectations in these types of transactions, where vast amounts of information circulate—emails, documents, and more. By leveraging digital platforms, we can streamline communication and make the process much smoother and more digestible for our clients. It’s crucial for us to be equipped with these tools to enhance the overall client experience.

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Artificial intelligence is particularly useful in an area where, for a long time—and still today—we spend a significant amount of time during transactions: the due diligence process. This is a task that many of my peers, and those working on similar deals, often find somewhat tedious. Due diligence involves an overwhelming amount of documents and information that we need to analyze carefully to identify potential legal risks in a transaction.

While AI will never replace our sharp, expert judgment, it does help us save a great deal of time by quickly scanning through large volumes of information and pinpointing potential risks. It highlights the areas where we need to focus more closely, allowing us to conduct our review more efficiently.

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I believe this is a matter of cost allocation, and that’s extremely important. The time we save by not having to manually process vast amounts of information during due diligence, without the help of AI, is time we can dedicate to providing better advice and stronger support to our clients. This improves the client experience and enhances the added value of our counsel during a transaction, especially with the use of new tools.

Ultimately, this is what we constantly aim for—our clients are paying us for value, for added expertise. AI and other technological tools allow us to focus more of our time on delivering that value.

As business lawyers, our primary role in an M&A transaction is to mitigate all potential legal risks that may arise during the deal. When we step into an M&A deal, I always remind my team that our main responsibility is also to act as a conductor. This is essential because the various players involved in an M&A transaction can be under a lot of stress—whether it’s an entrepreneur selling their business, potentially with a strong ego, or multiple stakeholders, which is often the case in M&A.

It requires leadership and a degree of authority to ensure that everyone aligns and works together in harmony. Our goal is to guide the process, making sure the transaction unfolds as smoothly and harmoniously as possible.

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I believe advising an SME during an M&A transaction is particularly important. This is precisely the type of client with whom our firm likely excels the most. In an SME, you’re often dealing directly with the business owner, who has usually built the company themselves. When they engage in a transaction, they feel as though they are putting their heart and soul into it—and in many ways, they are.

They truly need support from advisors who understand this and can guide them step-by-step with patience and clarity. These clients require tailored advice, with a personalized approach that takes the time to meet them at their level and walk them through the deal. In my view, this is exactly the kind of client for whom M&A advisory is absolutely crucial.

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Soris Avocats website: https://soris-avocats.com/